Senior Digital Product Manager

The Senior Digital Product Manager is responsible for managing or participating in product implementation and enhancement projects across multiple products lines and services, coordinating closely with internal teams, and external partners on customization, integration, and feature development. The Senior Digital Product Manager is also responsible for market research, analytics and data analysis, complete product lifecycle management, management of the product financials, product strategy, and product development.

Primary Responsibilities:

• Define product features and functionality requirements (business, technical and operational) to meet market needs and achieve Hibu’s strategic and commercial goals


• Work as part of an Agile/Scrum product development team and process (manage feature backlogs, etc.)


• Develop and manage partner relationships


• Work with Tech, Operations, Go To Market, Sales Training, Marketing and Sales to launch Product Releases commercially


• Work with Business Intelligence to build and enhance reporting for Solutions and Product specific churn


• Collect and analyze data from Hibu’s products to identify trends, insights and opportunities which can help drive our Product roadmaps and be used by Hibu’s Marketing, GTM and Sales and Operations Training teams to develop collateral and case studies and/or empower teams


• Monitor the digital marketing landscape to keep abreast of new technologies and capabilities regarding digital marketing and inform Hibu’s strategic and tactical product roadmaps.


• Lead Product strategy discussions


• Roadmap and Backlog management


• Identify gaps between current business trends and objectives

Business Relationships:

• Work with partners to define and implement new features and capabilities for Hibu’s Digital products, and to manage integrations with Hibu’s systems.


• Work with Hibu’s Tech and Operations teams to define and implement new products, features, and capabilities for Hibu’s Digital Products


• Work with Hibu’s Marketing, Go To Market and Training teams to leverage data, trends, and insights from across Hibu’s Products and Solutions to arm them and make them more effective

Competencies/Critical Skills:

• Understanding of digital marketing markets, trends, and technology


• Experience in an Agile product development environment and related processes (3+ years)


• Experience in data analysis and the use of tools such as PowerBI


• Familiarity with the marketing needs of local businesses


• Ability to communicate effectively with a wide range of audiences from engineers to executives


• Strong communication and presentation skills


• Familiarity with Sales Force or other similar CRM system

Experience, Qualifications and Requirements Required/Preferred

Bachelors degree in technical field or business Required

5+ years in a Technology Industry (Internet, Online Media, Digital Marketing, etc.) Required

5+ years in a Product Management or Technical Management/Process Role Required

Experience with Agile product development Required

Experience with Online and/or Mobile Advertising Preferred

Leadership experience in a Matrix organization (indirect team management) Preferred

Experience using AI for business efficiency gains Preferred

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Working with us means joining a team of truly extraordinary people working to improve communities across the country. Joining our team means not only working in a fun environment with smart people, but also being able to take advantage of our competitive compensation, ongoing training, incentives, and generous benefits package.
Learn more about the Hibu culture here: Culture at Hibu

NOTE: Hibu is an Equal Opportunity Employer, and consistent with applicable law, provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address [email protected] : Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquires or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability