Email & Lifecycle Marketing Manager

Job Description

Job Description

The Role

Email is a critical channel for how this organization educates, engages, and converts its audience. We’re looking for an Email & Lifecycle Marketing Manager to own and scale the email channel end-to-end.

This is a hands-on role responsible for the strategy, execution, and optimization of our email channel. The ideal candidate combines strong campaign execution with a strategic, data-driven mindset and a deep understanding of lifecycle marketing, deliverability, and audience segmentation.

You’ll manage both promotional campaigns and automated lifecycle programs while continuously testing, analyzing performance, and identifying opportunities to improve engagement and conversion.

Role Responsibilities:

Email Program Ownership

• Own the execution and optimization of all email marketing campaigns, including promotional sends, newsletters, and lifecycle workflows
• Manage and maintain the strategic email calendar, coordinating campaigns across multiple audiences and segments
• Ensure consistent, high-quality email production including layout, copy, and deployment

Lifecycle & Automation

• Design, build, and maintain automated email programs such as onboarding, engagement, re-engagement, and sunsetting workflows
• Develop and execute segmentation strategies to improve targeting, personalization, and engagement

Performance & Optimization

• Monitor, analyze, and report on campaign performance across key metrics including deliverability, open rates, click-through rates, and conversions
• Identify optimization opportunities and proactively address underperforming campaigns
• Plan and execute A/B tests across subject lines, creative, messaging, send times, and segmentation strategies

Deliverability & List Health

• Proactively manage email deliverability, sender reputation, and inbox placement
• Maintain strong list hygiene through engagement monitoring, suppression strategies, and compliance with CAN-SPAM regulations
• Implement best practices for maintaining a healthy and engaged subscriber base

What We’re Looking For

• 2+ years of experience managing and optimizing email marketing programs
• Hands-on experience with email service providers such as Brevo, Klaviyo, Hubspot, or similar platforms
• Strong understanding of lifecycle marketing, segmentation strategy, and email automation
• Experience analyzing campaign performance and using data to drive optimization and testing strategies
• Deep knowledge of email deliverability best practices and compliance requirements
• Highly organized with strong attention to detail and the ability to manage multiple campaigns

Nice-to-Have (not necessary)

• Experience designing email layouts in tools such as Figma, Adobe Illustrator, or BeeFree
• Basic understanding of HTML/CSS for email and landing pages
• Experience working with CRM integrations or audience data systems