Digital Product Manager Senior - Digital Marketing (Pittsburgh)

Job Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the companys success. As a Digital Product Manager Sr within PNC's Digital Marketing organization, you will be based in Pittsburgh, PA, or Cleveland, OH.

This role would be created to manage the day-to-day localization efforts of the PNC content management teams, ensuring consistency of translated deliverables, as well as focusing on continuous process improvements, by tracking and reporting on new and established KPIs.

Roles & Responsibilities
Manage relationships as the primary daily contact person/traffic manager for Digital localization services
-Work as the traffic manager between the teams managing English content for PNC.com, WBA, and Mobile (designers, producers, developers, testing), PNC Language Services, and multiple vendors.
-Work directly in Adobe Experience Manager and with TransPerfect to resolve localization issues
-Provide hands-on management during analysis, design, development, testing, implementation, and post implementation phases of Spanish content
-Supporting the translation team by resolving questions and issues related to: source materials, target-language issues, Digital translation tools, and any other issues impacting successful on-time delivery of projects
Build and improve the tracking system in collaboration with Digital Data Science & Analytics - for recording metrics to ensure and prove that the performance of our services, to ensure quality and timeliness of localization services
-Develop new performance metrics: help identify strengths and weaknesses of the current translation processes by measuring key production factors
Own and manage the LTP Product backlog and work with BSAs, Scrum Masters, and POs to implement stories and changes to Localization product set across 7+ applications

Preferred Qualifications:
-3+ years of experience with agile team methodologies like SCRUM or Safe agile methodologies.
-Experience with Adobe Experience Manager, Java script, HTML, CSS, Angular, React, or other front end development frameworks.
-Experience with language translation capabilities would be a plus

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Completes analysis of digital experience trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. Supports business case development.
• Makes effective recommendations for the development and design of new and existing digital experiences. Supports & manages the development, production, roll-out or promotion of digital experiences.
• Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. As part of the first line of defense, supports risk management, compliance, and audit needs.
• Supports business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing

Competencies

Business Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development

Work Experience

Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

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