Digital Product Manager, Leads & CRM

WHY DO WE NEED YOU?

The Digital Product Manager serves as the architect, owner, and governing authority of the end‑to‑end Lead Management ecosystem across North America. This role establishes and leads a cross‑functional Center of Excellence charged with accelerating revenue growth through world‑class lead generation, qualification, routing, CRM enablement, and downstream performance optimization.

This position holds enterprise accountability for establishing and governing the multi‑year roadmap, performance architecture, KPI frameworks, maturity benchmarks, and ROI models that guide investment decisions across all SGNA business units. Serving as the top authority on lead‑management strategy and digital maturity, this leader exercises broad decision‑making influence across platforms, customer journeys, and performance segments, ensuring the ecosystem continuously drives scalable, measurable revenue impact.

IS THIS JOB FOR YOU?

Strategic Leadership:
Own the enterprise Lead Management strategy, including long‑term vision, roadmap, investment priorities, and cross‑platform ecosystem (Salesforce, CMS, routing, scoring, MDM).Define value cases, success metrics, and KPIs that drive revenue growth, funnel efficiency, and customer lifetime value.Build a cohesive enterprise roadmap across residential, commercial, distributor, and contractor channels.

Enterprise Execution & Governance:
Lead all technical and operational lead‑management initiatives, ensuring alignment, prioritization, and risk management across teams.Establish and oversee enterprise governance, roles, decision-making frameworks, and Agile operating standards.Drive adoption through training and enablement programs delivered with partner teams.Guide CRM, UX, content, analytics, and product teams in translating strategy into scalable enterprise capabilities.Own the enterprise lead‑management roadmap, including prioritization logic and capability evolution.

Data‑Driven Optimization:
Set enterprise funnel KPIs, maturity models, scoring frameworks, and performance standards.Govern experimentation and optimization practices to improve conversion, speed‑to‑lead, and engagement.Own ROI measurement, value realization, and justification for future investments.Deliver enterprise dashboards and performance frameworks for BU and executive decision-making.

Executive Partnership & Strategic Planning:
Lead enterprise-wide strategic planning under a unified SG&A governance model.Serve as a strategic advisor to executives on lead‑management maturity, platform direction, customer‑journey evolution, and long‑term digital/data strategy.

A LITTLE MORE ABOUT US

Through the responsible development of innovative and sustainable building products, CertainTeed,headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall
and ceilings. A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.

LEGAL STATEMENT

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

Applicants for roles based in Washington state or remote roles that would be worked from Washington state are encouraged to direct any concerns regarding the state’s Pay Transparency laws to the SGNA HR Compliance team at [email protected].

BENEFITS IN JOINING US

Saint-Gobain is committed to helping you and your family be well in all aspects of your life. Be Well. Be You brings together inclusive programs and meaningful resources to support all aspects of your physical, emotional, financial, and social well-being. Employees have the flexibility to choose the benefits that best fit their individual needs.

• Health and Well-being – Supporting your wellbeing, to thrive in life and work.

o Medical, Prescription Drug, Vision, and Dental Insurance
o Healthcare Saving Account and Flexible Spending Account options
o LiveWell Wellness Program
o Employee Assistance Program (EAP)
o Paid Time Off and Paid Parental Leave

• Retirement and Protection - Helping to make the future life you want a reality.

o 401(k) with Company Match, Retirement Accumulation Plan (RAP) Cash Balance Pension Plan
o Company-provided Life Insurance, AD&D, Short-Term Disability
o Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness and
o Accident Insurance

• Additional Benefits – Helping shape the experience and impact you want

o Commuter Benefits
o Group Legal
o Identity Theft Protection
o Auto and Home Insurance
o Pet Insurance and Discounts
o Back-up Child and Elder Care
o PerkSpot Employee Discount Program
o Volunteer Day

Job Reference: USA13797