Marketing Operations / CRM Expert

Marketing Operations / CRM Expert

ABOUT THE ROLE

Gap International, a global management consulting firm that partners with senior leaders to produce extraordinary business results, is seeking a Marketing Operations / CRM Expert to support and optimize our marketing systems and client engagement processes.

This role is primarily responsible for managing our CRM (Microsoft Dynamics 365), ensuring clean and accurate client data, building and maintaining email nurture programs, managing campaign workflows, tracking conversions, and delivering clear performance reporting. The ideal candidate is detail-oriented, systems-driven, analytically strong, and thrives at the intersection of marketing strategy, technology, and execution.

ABOUT GAP INTERNATIONAL

Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries—from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.

RESPONSIBILITIES

• Serve as the primary administrator and subject-matter expert for the CRM (Microsoft Dynamics 365), including configuration, workflows, permissions, integrations, and ongoing optimization.
• Ensure the accuracy, integrity, and structure of all client and prospect data through regular audits, cleanup, governance standards, and documentation.
• Design, build, execute, and optimize automated email nurture programs and campaign journeys that support lead engagement, client retention, and targeted outreach.
• Manage end-to-end campaign flows, including segmentation, triggering logic, deployment, tracking, and handoff to internal stakeholders.
• Track and report on key performance indicators including campaign performance, engagement metrics, conversion rates, pipeline influence, and CRM effectiveness.
• Develop dashboards and reports that provide actionable insights to marketing leadership and support data-driven decision making.
• Partner cross-functionally with marketing, sales, and leadership teams to align CRM processes with business goals and improve operational efficiency.
• Train users on CRM best practices, reporting tools, and campaign execution workflows.
• Document systems, processes, configurations, and standard operating procedures related to marketing operations and CRM usage.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, or a related field.
• 3–5 years of experience in marketing operations, CRM management, or marketing automation in a B2B environment.
• Hands-on experience managing a CRM platform, including campaign setup, reporting, workflows, and data management.
• Experience building and managing email nurture programs and automated campaign journeys.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into recommendations.
• Exceptional attention to detail, especially related to data quality and campaign execution.
• Strong communication and collaboration skills; ability to work effectively across teams.
• Proficiency in Excel and experience working with dashboards, reports, and performance metrics.
• Ability to manage multiple priorities in a fast-paced, professional services environment.

GOOD TO HAVE

• Direct, hands-on expertise with Microsoft Dynamics 365 (D365), including CRM configuration, workflows, reporting, and integrations.
• Experience supporting marketing automation and CRM systems within a consulting, professional services, or complex B2B organization.
• Familiarity with lead lifecycle management, segmentation strategies, and conversion tracking.
• Experience designing dashboards and reports for executive-level stakeholders.
• Knowledge of CRM data governance best practices and system scalability.
• Experience integrating CRM platforms with email marketing tools, analytics platforms, or other marketing technologies.
• CRM or marketing operations certifications (Microsoft, CRM, marketing automation platforms) are a plus.

WHAT WE OFFER

• A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
• Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
• A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
• A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.

LOCATION

Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.

In order to be considered for this role, applicants should be legally authorized to work in the US.

Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.