Marketing data analyst

Hello There,

My name is Himanshu Sharma , and I serve as the Recruitment Lead at Kanak-IT INC. I am reaching out to share an excellent career opportunity for the role of Marketing Data Analyst with our esteemed client. If you are interested then please share your updated resume at [email protected] .

Job Description

Position : Marketing Data Analyst

Location : Malvern, PA Hybrid

Duration : long term contract

Responsibilities

• Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
• Establish the analytical framework to successfully deliver business OKRs
• Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
• Run BAU, proposed and other "what if" scenarios assessments to validate approach and evaluate impact
• Design an actionable marketing operations and experimentation roadmap
• Build consensus and influence senior stakeholders to gain confidence in analytics proposals
• Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization
  
  

Qualifications

• Bachelor's degree and industry certification preferred, 8+ years' experience and relevant skillset in the subject matter required, has extensive knowledge of subject matter and extensive knowledge of the business
  
  

Key Focus Areas

• • The analyst will work within the Marketing Analytics team, which supports multiple business partners across various marketing functions.
  • This role involves leveraging existing data science models-developed by a separate data science team-to design, execute, and optimize marketing campaigns.
  • The analyst will focus on translating model outputs into actionable marketing strategies, helping the business understand how to use data to improve campaign effectiveness and targeting.
  • A solid understanding of marketing analytics concepts, campaign creation, and performance optimization is essential.
  • Experience with forecasting, data-driven decision-making, and campaign performance measurement will be highly valuable.
    
    

Technical Requirements

• • Proficiency in SQL for data extraction, manipulation, and analysis.
  • Working knowledge of Python for data analysis and automation.
  • Strong analytical and communication skills to collaborate with marketing stakeholders and translate technical insights into business outcomes.
  • While domain experience isn't important these resources need to have supported large enterprises, worked with large sets of data and supported big data platforms (AWS or Azure)