Senior Art Director

Job Description

Job Description

Company Description

Be part of something great!

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you!

The Senior Art Director is responsible for partnering with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical marketing and advertising initiatives.​ In this role, the Senior Art Director will be required to understand client challenges and collaborate with the creative team to conceptualize, design, and execute print, video and digital initiatives.​ The Senior Art Director possesses the ability to take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines.​ In most cases, the Senior Art Director will be required to work closely with copywriters, internal teams, and oversee other designers to deliver scientifically and clinically sound creative solutions that produce desired behavior change and measurable outcomes..

Job Duties

• Engage with clients to understand their brand(s), key messages, and creative vision to turn
  complex insights, data, and messages into compelling stories for a variety of audiences,
  including patients and healthcare professionals
• Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
• Obtain an understanding of the therapeutic area and target audience of the products they manage
• Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
• Assist Account Services in the creation of the Strategic Alignment Brief and ensure that all projects under this brief are consistently upholding the strategy
• Develop brand style guidelines and ensure internal teams and external partners stay compliant
• Collaborate and manage outside vendors (printers, photographers, video editors, writers, designers, PowerPoint specialists and illustrators) to ensure quality deliverables and adherence to timeline and budget
• Design (or direct the creation of) solutions that go beyond what is expected
• Partner with copywriters to establish or evolve ideas, create sketches or storyboards that convey relevant concepts
• Track and synthesize competitive brand creative, share and utilize best practice examples
• Review all materials associated with a project and provide feedback as needed
• Provide final project sign-off, ensuring adherence with creative direction and QA process
• Present work, provide design rationale, and defend work in creative reviews or meetings
• Present creative deliverables to clients and relay feedback to internal teams
• Ensure adherence to project timelines, scopes and budgets, and assist in estimating new projects
• Keep current with trends in advertising, branding, design, and digital technologies and new media
• Identify staffing needs, manage resource allocations, prepare the proper documentation and reconcile contractor invoices to ensure accuracy
• Lead, mentor, and manage direct reports and subcontractors
• Embody agency culture and core values

Key Competencies

• In-depth knowledge of Adobe Creative Cloud and Microsoft Office Suite
• Skilled to think in abstract terms; can make connections between unrelated ideas; can formulate innovative concepts; is seen as original and value-added in brainstorming sessions
• Ability to tell compelling stories through visuals that connect with audiences across multiple channels and drives customer engagement in support of brand strategy
• Strong creative design and conceptual skills
• Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful “story”; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts and more controversial topics; commands attention and can manage group dynamics
• Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
• Excellent analytical thinking, planning, prioritization, and execution skills
• Working knowledge of, or hands-on experience with, interactive programming
• Ability to identify key issues; creatively and strategically overcome challenges or obstacles
• Ability to manage outcomes to win-win resolution
• High level of integrity, confidentiality, and accountability
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Ability to work under tight deadlines
• Ability to work independently; self-motivated
• Ability to participate and interact effectively on a team

Requirements

• Degree in Visual Communication, Graphic Arts, or a related course of study is preferred
• Minimum of 5 years of advertising agency experience, preferably in Pharmaceuticals

Preferred Skills/Experience

• Agency experience on pharmaceutical accounts preferred
• Familiarity with agency workflow process

Working Conditions

• Some travel required (2-3 times/year)
• Ability to attend and conduct presentations
• Ability to commit to extra and/or nontraditional hours as client needs require

Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role.