Analyst, SEO

Description

Position at CMI Media Group

CMI Media Group forward-thinking digital marketing agency dedicated to crafting compelling digital experiences. Our team is currently looking for an enthusiastic and knowledgeable SEO analyst to play a vital role in our continued growth and success.

What You'll Do: As a pivotal member of our team, you'll be at the forefront of driving SEO optimizations and project management for our diverse clientele. Your role will intertwine Technical SEO and content optimization, enhancing our clients' digital presence while reporting to the SEO Supervisor/Associate Director.

Key Responsibilities:

• Craft and implement effective SEO strategies for client websites, strengthening our agency-client relationship.
• Collaborate with creative agencies to ensure seamless integration of SEO recommendations within client timelines and website updates.
• Support senior team members in managing projects with precision and skill.
• Gain in-depth knowledge of client-specific disease states and prescription drugs, using SEO to effectively reach HCPs, patients, and caregivers.
• Work closely with client department heads to produce insightful thought leadership content, reflecting market changes.
• Conduct thorough search landscape analyses, identifying prime opportunities for client exposure.
• Link SEO with social media and PR to create a cohesive digital strategy for clients.
• Apply your technical SEO expertise to ensure the optimal creation and maintenance of client websites.
• Analyze data trends, crafting actionable insights and recommendations to boost performance.
• Execute keyword research, optimize HTML tags, and advise on internal linking, content promotion, schema markup, and more.
• Collaborate with analytics and media teams to define KPIs and measurement plans.
• Utilize tools like (SEMRush, BrightEdge, AHrefs, Screaming Frog, Google Search Console, etc) Tools for client website analysis.
• Understand social listening and its role in content strategy.
• Grasp basic paid media concepts and how they complement SEO in overarching marketing efforts.

Requirements:

• 1+ years of SEO experience.
• Proficiency in PC use and MS Office, especially Excel (including pivot tables and V-Lookups).
• Familiarity with Web Analytics (Omniture, WebTrends, Google Analytics) and SEO Tools (SEMRush, BrightEdge, AHrefs, Screaming Frog, Google Search Console, etc)
• Proven track record of developing strong professional relationships.
• Healthcare/Pharmaceutical background is a significant plus.

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.