Senior Director of Strategy & Analytics
- Identify emerging trends and market opportunities to shape organizational growth strategies.
- Lead cross-functional strategic projects with a focus on innovation and impact.
- Build and manage a centralized analytics function that supports departments including ticketing, marketing, sponsorship, and digital.
- Design and implement frameworks for performance measurement, forecasting, and data visualization.
- Oversee data infrastructure, ensuring accurate, accessible, and secure data systems.
- Analyze and model pricing strategies, fan segmentation, and consumer behavior to optimize ticket sales, memberships, and corporate partnerships.
- Develop predictive models for demand forecasting, churn prevention, and campaign effectiveness.
- Oversee research initiatives to understand fan sentiment, behaviors, and engagement drivers.
- Use data to inform fan experience enhancements and personalized engagement strategies.
- Translate complex data into clear, actionable insights for non-technical stakeholders.
- Collaborate with IT, marketing, ticketing, and other internal teams to align strategic and analytic priorities.
- Present insights and recommendations directly to executive leadership and ownership.
- Bachelor’s degree in Business, Economics, Data Science, or related field; MBA or advanced degree preferred.
- 10+ years of experience in strategy, analytics, or consulting roles—preferably in sports, entertainment, or consumer-facing industries.
- Demonstrated success in leading analytics teams and managing large, cross-functional strategic initiatives.
- Strong expertise in data analytics tools (e.g., SQL, Tableau, Power BI, Python/R).
- Deep understanding of ticketing, fan engagement, and digital marketing analytics in a sports context.
- Excellent communication, leadership, and organizational skills.
- Passion for sports and the mission of the Pittsburgh Penguins.
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