Senior Director Digital Product Site Merchandising Remote

From Aisle to Algorithm and for All Life’s Moments!

Step into a key leadership role where you’ll shape the digital vision, strategy, and customer experience for a beloved bridal brand. We’re looking for a forward-thinking ecommerce leader who excels at turning insights into action—driving conversion, engagement, and customer lifetime value through a data‑driven roadmap, optimized journeys, and high‑impact site execution. If you bring a passion for digital innovation, cross‑functional collaboration, and customer‑first thinking, this remote opportunity (East or Central time zones preferred) offers the chance to make a meaningful and measurable impact.

If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” and apply today!

Sr. Director, Digital Product & Site Merchandising

Purpose:

The Sr. Director, Digital Product & Site Merchandising leads the strategy, roadmap, and execution of the digital product ecosystem and ecommerce experience. This role owns the end-to-end digital journey, site merchandising, and go-to-market execution, driving conversion, engagement, and customer lifetime value. The Sr. Director partners with cross-functional teams to deliver customer-obsessed, data-driven digital experiences that align to business goals.

Essential Functions:

• Define and lead the digital product strategy and roadmap aligned to conversion, engagement, and CLV.
• Translate business objectives into prioritized digital initiatives, enhancements, and experiments.
• Own the customer journey across digital touchpoints and lead UX optimization and experimentation.
• Lead site merchandising strategy including promotions, product storytelling, and search optimization.
• Own ecommerce KPIs including conversion, AOV, UPT, and funnel metrics, providing insights and dashboards.
• Partner closely with IT, UX, Analytics, Merchandising, and Marketing to deliver digital experiences.
• Lead, mentor, and develop a team of digital product and site merchandising professionals.

Qualifications – Knowledge, Skills & Abilities:

Education: BA/BS in Business, Marketing, Digital Commerce, or related field required; advanced degree preferred.

Years of Related Experience: 8+ years of ecommerce or digital product management experience; strong background in analytics, optimization, and digital product ownership; experience partnering with technology teams; proven leadership experience.

Required Skills & Abilities: Expertise in ecommerce analytics, CRO, UX optimization, digital merchandising, and product management; experience with Adobe Analytics, Google Analytics or similar; strong communication and leadership skills.

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at [email protected] or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.