Manager, Strategic Programs - Market Expansion

Job Overview

The Manager, Strategic Programs – Market Expansion is a fully remote role with nationwide eligibility. Candidates must reside in a state where the company is authorized to hire. The manager drives subscriber growth and increases penetration across newly serviceable, upgraded, underpenetrated, and strategically prioritized markets.

Responsibilities

Key responsibilities include:

• Owns strategy development for market expansion initiatives.
• Uses competitive analysis, research, and data‑driven tools to drive results.
• Develops campaign briefs, including offer strategy, audience targeting, messaging pillars, and channel mix recommendations.
• Works with Paid Media teams to translate strategy into channel execution.
• Aligns with Pricing and Finance teams to design promotions with revenue and margin targets.
• Partners with Marketing Ops to ensure on‑time asset deployment and synchronize campaign timing and messaging across all channels.
• Collaborates with Brand/Creative to maintain consistency and urgency messaging.
• Ensures Go‑To‑Market team is aligned for seamless execution.
• Develop GTM strategy for newly constructed communities, aligning with construction & operations on activation timing, launching rapid acquisition campaigns at first serviceability.
• Identify underpenetrated communities built in prior years and develop second‑wave penetration strategies.
• Deploy hyper‑local campaigns to capture remaining market share; analyze saturation levels and optimize offer positioning.
• Develop comprehensive MDU growth strategy for competitive buildings and underperforming properties, partnering with field sales on building‑level takeover plans.
• Support national activation programs (lobby events, branded activations) and align marketing assets with property management partnerships.
• Drive signage, localized digital targeting, and event‑based conversions.
• Translate speed upgrades and fiber expansions into compelling marketing narratives and launch geo‑targeted campaigns in upgraded markets.
• Increase premium internet tier adoption and accelerate payback on capital investments.
• Lead localized marketing for new or expanded territories and prioritize high‑value micro‑markets.
• Align channel mix with market maturity and competitive intensity; monitor penetration lift and CPA by geography.
• Identify growth opportunities in highly competitive areas and devise always‑on strategies to win market share.
• Activate high‑yield escalation strategies in partnership with Pricing and Finance teams and align winback campaigns with field sales priorities.
• Track penetration lift by segment and geography; monitor CPA and revenue growth.
• Provide executive dashboards and narratives on expansion performance.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work.
• Other duties as assigned.

Qualifications

• 5–8+ years managing strategic marketing strategy in telecom, subscription, or high‑volume acquisition businesses.
• 3+ years working in a competitive environment and/or with a challenger brand.
• Experience managing $10M+ performance budgets preferred.
• Experience leveraging AI tools to automate or enhance analytical workflows is preferred.
• Experience in agency or telecommunications environments is a plus.
• Expertise leading full‑funnel marketing efforts and strategy.
• Proven ability to scale acquisition efficiently.
• Strong analytical skills with the ability to interpret data and translate findings into actionable insights.
• Demonstrated ability to manage multiple projects simultaneously in a fast‑paced, deadline‑driven environment.
• Advanced proficiency in Excel, including data analysis and reporting.
• High school diploma or equivalent required; Bachelor’s degree in Marketing, Digital Marketing, Communications, or related fields preferred; MBA or other advanced degree a plus.

Benefits

• 401(k) retirement plan with employer match.
• Health insurance options including medical, dental, vision, life and short‑term disability.
• Paid Time Off/Vacation: Starting at 80 hours per year, increasing with tenure.
• Floating Holiday: 40 hours per year.
• Paid Holidays: 7 days per year.
• Paid Sick Leave as per state/local laws.
• Tuition reimbursement program.
• Employee discount program.
• Base compensation range: $95,000 – $145,000 plus opportunities for benefits.

Equal Opportunity Statement

Astound is proud to be an Equal Opportunity Employer and is dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical or mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law.