Vertical Marketing Manager

Reference #: 7523788

The Vertical Marketing Manager (or Sr. Manager) drives go-to-market execution for priority industry verticals. This role will partner closely with Sales, Content, Creative Services, and Product teams to develop tailored campaigns, messaging, and enablement content that addresses specific needs within key industries such as logistics, retail, energy, and manufacturing. The ideal candidate will bring strong B2B marketing expertise, experience with account-based marketing (ABM), and a passion for creating compelling, industry-specific narratives that drive engagement and pipeline growth.

KEY RESPONSIBILITIES

Develop vertical-specific messaging, case studies, webinars, one-pagers, and playbooks. Identify and refine ideal customer profiles (ICPs) and key buyer personas to improve targeting and engagement. Collaborate with Sales on account-level planning and execution to align marketing efforts with revenue goals. Work cross-functionally with Sales, Product, Content, and Creative Services to ensure marketing content aligns with customer needs. Track and report on campaign performance and vertical pipeline contribution with a strong focus on analytics, testing, and optimization. Bring strong campaign development, execution, and reporting skills, leveraging data and experimentation to drive continuous improvement. Explore and evaluate emerging AI-powered marketing tools and techniques to improve campaign efficiency, content creation, personalization, and team productivity. Execute ABM campaigns targeted to key industries (e.g., logistics, retail, energy, manufacturing). Coordinate with external marketing vendors and agencies to support execution of ABM and industry campaigns. Write clear and compelling creative briefs and strategic planning documents to guide internal and external partners. Support industry events, tradeshows, webinars, and other field marketing initiatives with tailored content and outreach. Execute multi-channel marketing strategies, including email, digital, content, social media, and paid campaigns. Continuously refine targeting strategies and messaging based on industry trends and customer feedback. Manage timelines, vendors, and internal approvals for campaign assets and deliverables. Ensure brand consistency across all external communications and campaign materials. Performs other duties as assigned.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Business, or a related field. 3-5 years of experience in B2B marketing, with a focus on vertical, ABM, or field marketing. Proven success developing content and campaigns tailored to specific industries or accounts. Curiosity and foundational knowledge of AI tools and trends; ability to explore and experiment with AI platforms for marketing and productivity. Familiarity with ABM and CRM tools (e.g., HubSpot). Excellent written, visual, and verbal communication skills with a strong storytelling ability. Strong project management skills; capable of managing multiple priorities and stakeholders. Highly collaborative, with experience working across marketing, sales, and product teams. Preferred Qualifications: Experience marketing to enterprise accounts across various verticals. Understanding of demand generation and sales funnel metrics. Proficiency in campaign reporting and ROI analysis.

Pay Transparency: AccuWeather offers a competitive salary commensurate to experience in the range of $70K - $90K.

ABOUT ACCUWEATHER

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world,has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making. Billions of people around the world rely on AccuWeather's proven Superior Accuracy across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones. AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast's Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally. Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been called "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.

COMMITMENT TO DIVERSITY & INCLUSION

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.

We are an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, genetic information, gender, gender expression or identity, sexual orientation, national origin, veteran orientation, or veteran status, pregnancy, disability, marital status or any other legally protected categories under local, state of federal laws. We believe a culture of diversity and inclusion provides unique perspectives that help make the workplace more innovative, engaging and profitable.