Media Planner

Job Description

Job Description

At Red House, a Media Planner evaluates project, brand, and campaign goals, and then effectively plans and executes integrated audience communication strategies. This position requires a deep and thorough understanding of the current media landscape, including all digital and traditional media vehicles and tactics. It’s essential that candidates possess experience managing self-service paid media platforms (i.e. Google AdWords, Facebook, Twitter, Snapchat, etc.) and should also have experience planning/purchasing media on traditional media channels (i.e. Outdoor, Print, Radio, TV). Candidates must possess 3-5 years of prior advertising agency experience. This position reports to the Vice President, Director of Media. If you match the description below, email your resume and cover letter to [email protected].

Primary Responsibilities:

• Develop integrated media strategies and plans for agency clients
• Interact with the VP/Director of Media, Associate Media Director, and Account Director to strategize and problem solve communication challenges
• Possess a solid understanding of the external business and market dynamics of assigned clients
• Negotiate and execute media buys for agency clients
• Work closely with Account Executives to schedule and monitor all projects
• Foster strong working relationships with third-party media vendors
• Develop comprehensive media performance reports in conjunction with the Associate Director of Analytics

Routine Tasks:

• Produce integrated media plans that include digital and traditional tactics
• Contact media vendors for proposals and estimates
• Purchase paid media from media vendors in a cost-effective and sustainable manner
• Manage self-service media buying platforms across multiple clients
• Make budget adjustments and optimizations in real-time
• Develop media performance reports that tie back to client marketing goals
• Work effectively across internal creative, account, analytics, finance, and production departments
• Effectively handle multiple assignments simultaneously
• Manage challenging situations both internally and with the client

Skills Required:

• Demonstrated complete understanding of:
• Advertising and marketing strategies
• Advanced analytics and media reporting
• Mass media tactics and landscape
• Sales and direct response strategies
• Self-service digital media platforms
• Media vendors in the Pittsburgh, Baltimore, Washington DC, Erie, Johnstown-Altoona-State College, Harrisburg, Wilkes-Barre Scranton and Philadelphia markets
• Digital and social media best practices
• Speaking and presentation skills

The Ideal Candidate:

• Is an innovative thinker who embraces challenges
• Is self-motivated with a positive attitude and strong communications skills
• Possesses the ability to manage multiple simultaneous projects
• Has above-average organizational and time management skills.
• Is versed in fundamental media planning and buying concepts
• Has experience managing self-service media buying platforms
• Is looking for a place to work that is busy, fast-paced, and high energy

Salary and Benefits:

The salary for this role is between $50,000 and $60,000 annually depending on the experience and capabilities of individual candidates. Red House offers a spectrum of competitive benefits including but not limited to: Health, Vision, Dental, 401K, disability, Flexible Health Spending Accounts, hybrid work-from-home/work-from-the-office policy, and others.

Red House Communications is, first and foremost, a consumer advertising agency that is strategically driven and creatively centered, attacking our clients’ challenges with a wide range of ideas and executions. Since 1993, we have created and launched thousands of successful, integrated brand campaigns that inspire people to positive action.

Company Description

Red House Communications is, first and foremost, a consumer advertising agency that is strategically driven and creatively centered, attacking our clients’ challenges with a wide range of ideas and executions. Since 1993, we have created and launched thousands of successful, integrated brand campaigns that inspire people to positive action.