Supervisor, SEM

Description

Position at CMI Media Group

The Opportunity

Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you’ll architect high‑impact omnichannel strategies—spanning SEM, Programmatic, YouTube, and Contextual—to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.

What You’ll Do

• Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals

• Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions

• Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets

• Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions

• Partner with analytics and media teams to design measurement plans and dashboards

• Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps

• Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding

• When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on

• Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI

• Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance

• Evolve processes, capabilities, and deliverables across SEM & Emerging Media

What You’ll Bring

• 4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)

• Proven leadership: mentoring, workflow management, quality control, and stakeholder management

• Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)

• Expert communication and presentation skills; concise storytelling for technical and non-technical audiences

• Experience defining KPIs, building measurement plans, and making data-driven decisions

• Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus

• Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.