Automotive Sales Consultant

Job Description

Job Description

Job Title: Sales Consultant
Location: Kelly Nissan
Reports To: Sales Manager

Position Overview:

The Sales Consultant is responsible for assisting customers in the selection and purchase of vehicles. This role involves building relationships with customers, understanding their needs, presenting vehicle options, negotiating deals, and closing sales. The Sales Consultant plays a key role in delivering a high-quality customer experience and achieving dealership sales goals.

Key Responsibilities:

• Customer Engagement:

  • Greet and engage customers in the dealership showroom or on the sales lot, offering a friendly, professional, and informative experience.
  • Identify customer needs by asking the right questions, understanding their preferences, and recommending suitable vehicles.
  • Provide detailed information on vehicle specifications, features, financing options, promotions, and after-sales services.

• Sales Presentation & Demonstration:

  • Conduct product presentations and test drives, highlighting the features and benefits of vehicles based on the customer’s needs and interests.
  • Answer customer questions, address concerns, and provide information on available options, warranties, and service packages.

• Negotiation & Closing:

  • Negotiate pricing, trade-in offers, and financing terms with customers to close sales.
  • Ensure all vehicle transactions are processed accurately and efficiently.
  • Achieve monthly and quarterly sales targets while maintaining profitability.

• Customer Relationship Management:

  • Build lasting relationships with customers to foster loyalty and repeat business.
  • Follow up with customers post-sale to ensure satisfaction and address any issues or questions.
  • Maintain customer records and activity in the dealership’s Customer Relationship Management (CRM) system.

• Sales Process & Documentation:

  • Assist in the preparation and review of sales contracts, financing applications, and other documentation.
  • Ensure all sales transactions are compliant with dealership policies and regulations.

• Team Collaboration:

  • Work closely with the sales team, management, and other departments to ensure smooth operations and a positive customer experience.
  • Participate in dealership events, promotions, and training sessions to stay informed on new products, sales techniques, and industry trends.

• Product Knowledge & Training:

  • Continuously enhance knowledge of vehicles, pricing, promotions, and industry trends.
  • Stay current on the latest models and vehicle features to provide customers with accurate and up-to-date information.

Qualifications:

• High school diploma or equivalent;
• 1-2 years of sales experience, preferably in the automotive industry.
• Strong communication and interpersonal skills, with the ability to build rapport with a wide variety of customers.
• Proven ability to meet or exceed sales targets and goals.
• Strong negotiation and closing skills.
• Self-motivated with a positive attitude and a strong work ethic.
• Ability to work in a fast-paced environment and handle multiple tasks.

Preferred Skills:

• Experience in car sales or a customer-facing sales role.
• Knowledge of automotive products, financing options, and sales processes.
• Proficiency in using CRM software, Microsoft Office, and other sales tools.

Compensation:

• Competitive base salary with performance-based commission structure.
• Health benefits, 401(k), and additional employee perks.
• Opportunities for career advancement and ongoing training.

This job description can be tailored to the specific needs of your dealership, depending on the target market, compensation structure, and sales goals. Let me know if you need further adjustments!