Director of Growth Marketing
Lead Enterprise Growth Strategy & Outcomes
- Own marketing's contribution to Client growth, pipeline, and market share across all Lines of Business.
- Translate enterprise and line of business priorities into clear, outcome driven strategies with measurable targets.
- Serve as a senior partner to growth and competitive positioning.
- Lead a team of marketing leaders across Line of Business Marketing and Digital Marketing.
- Set direction, align priorities, and ensure teams operate as a coordinated, high-performing growth engine.
- Establish clear ownership and accountability across the team.
- Define go to market strategy, including targeting and channel mix.
- Ensure teams execute against aligned plans that drive conversion, adoption, and sustained growth.
- Monitor performance and intervene as needed to maintain speed, quality, and focus.
- Partner with Analytics to define performance targets and ensure teams are operating against them.
- Guide the use of data, modeling, and insights to inform decisions and optimize performance.
- Ensure reporting is consistent, credible, and clearly tied to business outcomes.
- Partner Across the Marketing Operating Model.
- Work with Marketing Operations to align intake, prioritization, capacity, and sequencing and introduce innovation.
- Collaborate with Brand Strategy & Creative Services to ensure growth activity aligns with brand standards.
- Align with Corporate Communications on internal messaging, leadership communications, and rollout of key initiatives.
- Coordinate on external communications and reputational considerations to ensure growth activity supports the enterprise narrative.
- Set clear priorities and ensure resources are aligned to the highest-value opportunities.
- Hold marketing leaders accountable for disciplined execution and delivery.
- Lead, coach, and develop a team of marketing leaders.
- Set clear performance expectations aligned to growth outcomes.
- Build a strong leadership bench to support long-term scalability.
- Bachelor's degree required; advanced degree preferred.
- 12+ years of experience in growth marketing, demand generation, or integrated marketing in a complex or regulated environment.
- Proven ability to lead teams that deliver measurable business outcomes across multiple segments.
- Strong executive presence with the ability to influence senior leaders and drive alignment.
- Demonstrated ability to use data and insights to guide decisions and improve performance.
- Experience building, leading, and scaling high-performing organizations.
- Deep understanding of data-driven marketing and performance measurement.
- Demonstrated success building and leading high-performing teams.
$133,728.00 - $219,696.75 Individual base pay may vary on additional factors such as the candidate's experience, job-related skills, relevant education, geographic location, and other specific business and organizational needs. In addition to base salary, WSFS Financial Corporation (WSFS) and its subsidiaries may offer eligible Associates discretionary and formula-based incentive and retention awards. WSFS provides a competitive benefits package, which includes medical, dental, and vision coverage; a 401(k) plan; life, accident, and disability insurance; flexible spending accounts (FSAs) and health savings accounts (HSAs); and wellness programs. Additional benefits may include paid parental leave, military leave, vacation and other paid time off, sick leave in accordance with applicable state laws, and paid holidays. Benefit offerings are subject to eligibility requirements, legal limitations, and may vary based on an Associate's location and employment status. For more information about Associate benefits, please visit WSFS Bank is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the WSFS Bank Careers website or submission process, please contact us via email at [email protected]. WSFS is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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