Sr. Campaign Manager

WayUp
Harrisburg, PA

The Digital Campaign Manager is responsible for the end-to-end orchestration of marketing campaigns across email, digital, and direct mail channels. This role involves planning, executing, and optimizing campaigns across various platforms. The Campaign Manager liaises with clients and internal teams to ensure seamless communication and coordination. They work with external partners to support execution and ensure the timely delivery of all campaign components. The Digital Campaign Manager must think strategically-beyond task execution-to drive meaningful results. Responsibilities include establishing campaign plans, assigning ownership, coordinating tasks, conducting quality control, and resolving issues related to timing, quality, and performance. The Digital Campaign Manager also partners closely with data segmentation and measurement teams to support full cycle campaign management.

What you will do:

The Digital Campaign Manager oversees Acxiom's campaign delivery, owning the end-to-end process. This process usually involves several steps.

  • Establish campaign plans with timelines, deliverables, and responsibilities.

  • Coordinate responsibilities with all stakeholders

  • Coordination of task completion and handoffs across internal/external participants

  • Perform quality control to ensure inputs, creatives, and response data meet campaign requirements

  • Resolve issues in timing, quality, performance, etc. and escalate as necessary

  • Email campaigns involve file management, creative assets, HTML coding and testing between partners and clients for marketing and analytics.

  • Digital campaigns involve utilizing various onboarders, transformation of data, distribution of data files to partners for clients to engage in marketing and analytics.

What you will need:

  • Bachelor's degree and/or professional certification and a minimum of 2 years of relevant experience

  • Strong verbal and written communication and presentation skills, with both internal colleagues and external clients

  • Proficient in Acxiom platforms and internet technologies, with a strong desire to enhance technical knowledge.

  • Extremely proactive, highly organized, with proven ability to manage multiple tasks

  • Ability to prioritize and focus, with strict attention to detail

  • An understanding and interest in the practical application of email and digital marketing.

  • Experience with HTML and basic coding skills

  • Sound knowledge of productivity tools such as MS Office, Word, Excel, and PowerPoint, as well as collaboration and project management tools

  • Sound knowledge of database structure and management practices

  • Great team player, know when to lead and when to follow

  • Extended work hours may be required to complete deliverables

  • Flexibility for multitasking on many occasions

What will set you apart:

  • Digital Marketing Experience

  • Email Marketing Experience

  • Onboarder Platforms or CDP Experience

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.

Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

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Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

Attention Mexico Applicants: Please see our Privacy Policy notice here ( MX\ AVISO\ DE\ PRIVACIDAD\ EMPLEADOS\ Privacy\ Notice\ Workday.pdf) .

*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: and are fraudulent. Please do not engage with these sites.

Posted 2026-05-18

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