Senior Paid Social Strategist

Printfresh is a vibrant, creative brand specializing in beautifully designed pajamas, apparel, and lifestyle products. With a focus on whimsical, hand-drawn prints and sustainability, we aim to deliver a joyful, personal experience to our customers. Our team thrives on creativity, collaboration, and the love of all things patterned.

Position Overview:

We are seeking an organized, results-driven Senior Paid Social Strategist to join our marketing team. This role will be responsible for ideating and overseeing the creation and optimization of digital ads across multiple platforms, including Meta, TikTok, AppLovin, Pinterest, and more. The ideal candidate will possess a deep understanding of digital marketing trends, a creative mindset, and the ability to strategically craft and test compelling content that resonates with our target audience to drive performance. The ideal candidate is extremely organized and can systematize the testing and iteration of the results of running these ads.

Interested candidates should submit a link to your portfolio / meta ad library or examples of digital ad content, along with a brief cover letter telling us why you’d like to join Printfresh. We look forward to hearing from you.

Key Responsibilities:

• Content Development: In collaboration with the creative and paid media teams, brief and oversee the execution of 3-5 new diverse content concepts per week with 30-40 total deliverables.
• Content Planning: Manage a content calendar for digital ads, ensuring all campaigns are delivered on time and optimized for each platform. Create clear briefs for designers, creators and copywriters.
• Testing & Iteration: Conduct and track creative tests to identify high-performing design and messaging variations, testing new ideas, and iterating on existing concepts. Optimize creatives to improve sales and performance KPIs significantly.
• Audience Targeting: Work with the paid media team to understand audience segments and develop content that speaks directly to customer personas and behaviors.
• Collaboration & Management: Work closely with the paid media, creative and merchandising teams to ensure ad calendar follows launch dates, promos, and stock availability, and quickly react to creative needs as they arise. Assist in the management of external partners, providing creative direction and feedback.
• Partner Management: Collaborate with external creative agencies to ensure diverse creative angles are continually generated and implemented across ad platforms.
• Analytics & Reporting: Track and analyze campaign performance using tools like Google Analytics, Northbeam, and Meta Ads Manager. Generate strong insights to drive creative thinking and provide actionable insights to optimize strategies.
• Trend Analysis: Stay up to date on industry trends and emerging digital marketing strategies to keep content fresh and competitive. Conduct competitor research for inspiration and trend insight.
• Graphic Design: As needed, make minor graphic design edits and assist in the production of high-quality, on-brand content using Adobe Creative Suite or Canva.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• 5+ years of experience in digital marketing, content strategy, or advertising, with a focus on paid media content creation.
• Proven experience developing content strategies and ad creatives for paid social (Meta, Pinterest, TikTok).
• Highly creative with a strong understanding of brand identity, messaging, and visual storytelling. Must possess a strong attention to detail.
• Clear understanding of digital advertising metrics (CPM, CPC, CPA, ROAS) and how to use them to guide content decisions.
• Experience with A/B testing and optimizing ad content based on data-driven insights.
• Proficiency in marketing tools (Google Analytics, Meta Ads Manager) and familiarity with design software (Adobe Creative Suite, Canva). Video editing software is a plus.
• Strong organizational and project management skills, with the ability to multitask and prioritize effectively in a fast-paced environment.
• Knowledge of SEO principles is a bonus.

Benefits

What We Offer

• Full-time position with hybrid flexibility (in-office Tuesday–Thursday)
• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products

About Our Culture

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off-Center
• Customer-Centric
• Learning Oriented

Why Join Printfresh?

• Join a fast-growing, creative team dedicated to pushing the boundaries of fashion and design.
• Be a key player in driving our digital advertising efforts and shaping how the Printfresh brand is presented to the world.
• Work in an environment that encourages innovation, collaboration, and professional growth.