Director of National Sales- Grocery Division

Description

You wouldn’t trust an average car mechanic to build you a hot rod. We don’t want just any salesperson to lead our grocery division, we need a sales pro with a passion for great products and a strong network in the grocery distribution world.

As the Director of Sales for the grocery division at Straight Arrow Products, you’ll play a pivotal role in shaping the future of our renowned brands trusted by millions, our main brand is the Original Mane ‘n Tail. This is a unique opportunity to drive strategic growth, foster lasting partnerships, and significantly impact the continued success of our family-owned company. If you’ve got experience rolling up your sleeves and getting brands onto grocery store shelves, we want to hear from you!

While we’re headquartered in Easton, PA, all US candidates with strong grocery distribution connections will be considered and can work remotely! Pay will be commensurate with experience. If you have grocery experience, we want to talk to you!

What you’ll do

As the Director of Sales, you’ll leverage existing and cultivate new grocery accounts to ensure our products are widely available worldwide. You’ll own the entire sales process for our grocery partners and provide ongoing account management while developing and implementing sales strategies, building customer relationships, and ensuring revenue targets are met. While every day will be a bit different, you’ll:

• Drive Sales Success: Achieve and exceed sales targets to propel the growth of our hair and skin care products in grocery retail.
• Strategic Planning: Develop and implement sales strategies to introduce our premium products to grocery chains across the U.S. Analyze sales data and use insights to make data-driven decisions.
• Leverage Your Network: Use your existing relationships with brokers and key decision-makers to secure new distribution.
• Engage & Educate: Conduct product presentations and demos to highlight the unique benefits of our products.
• Collaborate Across Teams: Manage broker relationships and work closely with our marketing, finance, and operations departments to develop retail-specific promotional strategies.
• Market Insights: Monitor competitor activity, industry trends, and customer feedback to shape future sales strategies.
• Track Performance: Use CRM tools and reporting software (Salesforce, PowerBI, SmartSheet) to maintain detailed sales records and pipeline management. Presenting sales reports to senior management regularly.
• Financial: Establish and manage your own budgets, expenses, and forecasts.

What you need to thrive in this role

• Experience: 15+ years in sales with a focus on grocery chains. Bachelor’s degree preferred.
• Industry Expertise: Strong knowledge of the U.S. grocery market and current trends with the ability to develop and implement successful sales strategies. Skin/hair care experience is preferred.
• Relationship Builder: Established network of contacts with brokers and grocery chain decision-makers.
• Skills: Established discipline and analytical skills, exceptional communication, negotiation, and interpersonal abilities.
• Self-Starter: Highly motivated and able to work independently while collaborating with a team.
• Tech-Savvy: Proficiency in Microsoft Office, CRM software, PowerBI, and SmartSheet.
• Financial: Experience in managing budgets, expenses, and forecasts.
• Travel: Willingness to travel as needed to meet clients and attend industry events.

About us

Straight Arrow Products, Inc. has been a trusted leader in the hair and skin care industry for over 50 years. Headquartered in Easton, PA, we’re a proud, privately owned family business known for our premium products under iconic brands like Mane ‘n Tail, Cowboy Magic, and Exhibitor’s. Our products are sold in over 175,000 locations across North America and internationally. Join us as we continue to innovate and expand our market presence.

What we offer you

At Straight Arrow Products, our team of dedicated employees love what they do and love where they work.  We offer great perks like:  

• Competitive Salary + Commission: Salary based on experience, with performance-based bonuses. We’re willing to value the right candidate!
• Target Compensation Range: $162-$219k/year
• 100% company-paid employee medical and vision coverage  
• Voluntary dental and disability coverage
• Company-sponsored voluntary life insurance  
• 401(k) with company match  
• Generous paid time off (including discretionary paid days off designated by the President)

I'm interested, how do I get started?
Apply to: https://app.jobvite.com/j?aj=oHRNvfwA&s=myHRpartner

Is this the job for you? If not, feel free to share this link with someone who might be interested.

Our hiring management partner is myHR Partner. myHR Partner is not a staffing service or recruiter. All resumes/applications will be reviewed for this position and only for our organization.

Thank you for considering us as a potential employer!

At Straight Arrow Products, we continually celebrate the diverse community different individuals cultivate. As an equal-opportunity employer, we stay true to that by ensuring that our place can be anyone’s place.