Email Marketing Coordinator

Job Title: Email Marketing Coordinator
Location: Allentown, PA

About the Company:
A global leader in business data and analytics is seeking a Marketing Campaign Executive to support strategic marketing efforts across North America. With an international footprint and a commitment to innovation, this organization delivers reliable business intelligence that helps companies make informed decisions and grow with confidence.

The Role:
We are looking for a proactive and results-oriented Marketing Campaign Executive to join a dynamic marketing team. Based in the Allentown, PA office, this role will focus on developing and executing multi-channel marketing campaigns, collaborating closely with the sales team, and managing targeted advertising across social platforms. This is a great opportunity to shape impactful marketing strategies and support the company’s expansion in the North American market.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize marketing campaigns across email, digital, and social media channels.

• Sales Collaboration: Partner with the sales team to identify opportunities for new campaigns and ensure alignment with sales goals.

• Social Media Advertising: Manage targeted advertising and content strategies across social media platforms.

• Analytics and Reporting: Track campaign performance metrics and provide actionable insights for improvement.

• Marketing Automation: Use marketing automation tools (e.g., HubSpot, Marketo) to streamline processes and increase efficiency.

Qualifications and Experience:

• Minimum 3 years of experience in a marketing role with emphasis on campaign and digital marketing

• B2B sales experience or a strong understanding of sales processes is a plus

• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Microsoft Dynamics)

• Strong analytical mindset with the ability to draw conclusions from data

• Excellent written and verbal communication skills, including content creation

Personal Attributes:

• Strong-Minded: Confident in decision-making and takes initiative

• Sociable: Builds relationships effectively across teams and with external stakeholders

• Ownership Mentality: Self-motivated with a desire to take full responsibility and contribute to team success