Product Marketing Specialist - Signal Conditioners, I/O, and Light

Job Summary

Supports the development and execution of marketing strategies for Core Business Automation – Product Marketing Components, with a strong focus on new product introductions, sales enablement, digital promotion, pricing, and competitive positioning. This individual contributor role reports to the Supervisor Product Marketing – Automation Components and collaborates closely with internal stakeholders, sales teams, and distribution partners to drive awareness and adoption of products with the Signal Conditioners, I/O, and Light portfolio.

Key Responsibilities

• Assist the Supervisor of Product Marketing in the planning and execution of marketing initiatives for assigned product lines.
• Plan, execute, and manage targeted marketing campaigns that drive product visibility and engagement across digital platforms, social media, and GTM channels.
• Coordinate and support new product introductions, ensuring timely and effective communication with internal and external stakeholders.
• Develop and maintain sales enablement tools such as product briefs, presentations, brochures, and digital assets to support sales efforts.
• Design and execute digital promotional strategies that enhance product visibility through online advertising, partner websites, and digital product features.
• Lead efforts in social media marketing to build brand and product awareness across platforms.
• Deliver product training to internal teams, distributors, and customers, focusing on product features, benefits, and applications.
• Conduct competitive research to monitor market trends and competitor activity, providing insights to guide product development, positioning, and strategy.
• Drive pricing and quotation activities by setting competitive pricing structures, analyzing market trends, and reviewing special pricing requests
• Collaborate with cross-functional teams to ensure consistent messaging and alignment with broader marketing goals.
• Participate in trade shows and industry events focusing on lead generation activities.
• Maintain effective communication and working relationships with internal stakeholders, including the Headquarters Business Units, Core Business Automation Product, and local sales teams.
• Demonstrate initiative by understanding what actions need to be taken and completing the required tasks while seeking the perspective of others as required.
• Demonstrate an honest and forthright presence by taking responsibility for your own mistakes and not blaming others, and by doing what he / she commits to doing.
• Work as a team player to make a difference within the business and express gratitude and appreciation to others who have provided information, assistance, or support.
• Readily handle change through taking advantage of lifelong learning opportunities and being open minded and curious in the face of new challenges.
• Other duties as assigned by manager

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, or Engineering degree preferred or equivalent technical work experience.
• Experience in product marketing, sales enablement, and digital marketing within a B2B environment.
• Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content for diverse audiences.
• Ability to conduct market and competitive research and synthesize findings into actionable insights.
• Familiarity with analog and I/O components used in industrial automation systems, such as signal conditioners, analog input/output modules, and sensors preferred.
• Proficient use of Microsoft Office: PowerPoint, Word, Excel
• Excellent written and verbal communication skills.

Essential Job Functions

• 10–20% travel required, including occasional overseas travel.
• Must be able to sit and/or stand for extended periods (2–4 hours at a time).
• Must be able to work on a computer for extended periods (up to 4 hours at a time).
• Must be able to travel via automobile, train, or plane for up to 10 hours.
• Must be able to communicate effectively in verbal and written English.
• Regular and on-time attendance.
• This is a hybrid position unless otherwise specified requiring 3 days in the office.

Perks & Benefits

Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, on-site gym access, health & wellbeing center, on-site café, walking trails, tuition assistance, and more!

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Phoenix Contact is committed to the diversity of our employees. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

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Phoenix Contact has an internal Staffing Department. Recruiters are hereby specifically directed NOT to contact Phoenix Contact employees directly in an attempt to present candidates. Phoenix Contact will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Phoenix Contact, including unsolicited resumes sent to a Phoenix Contact mailing address, fax machine or email address, directly to Phoenix Contact employees, or to Phoenix Contact's resume database will be considered Phoenix Contact property. Phoenix Contact will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Phoenix Contact will consider any candidate for whom a Recruiter has submitted an unsolicited resume to have been referred by the Recruiter free of any charges or fees. Phoenix Contact will not pay a fee to any Recruiter that does not have a signed Phoenix Contact contract in place specific to the position for which the resume was submitted. Recruiting vendor agreements will only be valid if in writing and signed by Phoenix Contact's Director of Organization Development and Talent Acquisition or his or her designee. No other Phoenix Contact employee is authorized to bind Phoenix Contact to any agreement regarding the placement of candidates by Recruiters. By submitting a candidate to Phoenix Contact, recruiters agree to be bound and comply with this policy.