Beverage and Events Programming Manager

Beverage and Events Programming Manager -- Job Description Ideas.

Creates a unique guest experience that draws hotel and non-hotel guests. Plays a significant role in maximizing financial performance by understanding the local market and effectively positioning the outlets. Is heavily involved with promoting the bar/lounge, menu planning, maintaining standards and managing property liquor inventories and controls. Attracts guests by developing and implementing marketing, advertising, public and community relations programs, evaluating program results and identifying and tracking changing demands.

Managing Bar/Lounge Operations

• Implements agreed upon beverage policy and procedures throughout the property.
• Manages the bar/lounge in compliance with all local, state and Federal beverage and liquor laws.
• Monitors adherence to liquor control policies and procedures.
• Monitors compliance with all Bar/Lounge policies, standards and procedures.
• Understands beverage control including, but not limited to: days on hand, perpetual inventory, bar pars, portion control, costs controls, beverage potentials, mix of sales analysis for beverage, issue & returns, food standards, and period end inventory.
• Comprehends budgets, operating statements and payroll progress reports as needed to assist in the financial management of department.
• Participates in the management of the department's controllable expenses to achieve or exceed budgeted goals.
• Achieves or exceeds budgeted goals.
• Maintains food handling and sanitation standards.
• Manages inventories according to budget and business levels.
• Assists with developing menus and promotions, as necessary.
• Communicates critical information to the Bar/Lounge staff regarding each event.
• Monitors ambiance/atmosphere (e.g., lighting, music, table-top, etc.) is appropriate for Bar/Lounge concept, positioning, time of day, etc.
• Manages entertainment and activation process to ensure it is appropriate for brand strategy.

  Leading Significant Marketing/Public Relations/Media Activities

• Attracts guests by developing and implementing marketing, advertising, public and community relations programs, evaluating program results and identifying and tracking changing demands.
• Owns bar/lounge related social media posts and public event communications; monitors social media activity; responds to comments; analyzes posts/trends; corrects deficiencies
• Creates network of sources to enable outreach and event opportunities.
• Serves as the primary point of contact for any events or bar/lounge related community activities.
• Interacts with liquor purveyors and purchases wine, beer and spirits for the outlets.
• Coordinates and books entertainment and events.
• Handles the set-up and execution of all events to promote a world-class experience.
• Participates in local networking activities that often take place off property.
• Activates specific brand strategies geared toward the customer experience.

  Taking an Entrepreneurial Approach to Driving the Bar/Lounge Business

• Understands financial opportunities by surveying restaurant demand.
• Confers with key individuals in the local community to assess opportunities while identifying and analyzing competitors.
• Controls purchases and inventory, negotiates prices and contracts, develops preferred supplier lists, reviews and evaluates usage reports and takes corrective action as necessary.
• Applies sound revenue management strategies to secure the right level of business at the most optimal time to yield maximum revenues.