Director, Programmatic

Description

Position at CMI Media Group

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who thrives on innovation, strategic thinking, and building high-performing teams in the ever-evolving programmatic landscape. As a key leader within our agency, you will drive the development and execution of cutting-edge programmatic strategies across all channels, including Display, Video, Native, Audio, Connected TV, and more. You'll be instrumental in expanding our offerings, establishing best practices, and positioning CMI Media Group as the definitive authority in healthcare programmatic.

What You'll Do:

• Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP recommendations, timing/scheduling, and creative recommendations across all programmatic channels.
• Expand Our Reach: Play a crucial role in expanding CMI/Compas’ Connected TV, Online Audio, and Online Video offerings and best practices in partnership with senior leadership.
• Be the Domain Expert: Act as the top domain expert in leading programmatic platforms like The Trade Desk, sharing your knowledge and expertise to elevate our entire team.
• Forge Strategic Partnerships: Initiate, build, and evaluate relationships with leading programmatic suppliers, continuously evolving CMI’s technology stack, partnerships, and integrations.
• Drive Thought Leadership: Author and review impactful Programmatic POVs, Case Studies, and insights based on industry updates and trends. Represent CMI Media Group as a key leader in public forums.
• Client & Business Growth: Serve as the point person for senior client relationships (existing and prospective), leveraging thought leadership and innovative POVs to strengthen partnerships and develop new business opportunities. Drive successful financial performance and maintain P&L statements for your client portfolio.
• Team Leadership & Development: Interview, hire, develop, and effectively grow a high-caliber team of programmatic professionals. Lead your assigned team in prioritizing and delegating tasks across all aspects of programmatic planning, execution, and optimization.
• Process Optimization: Continuously refine processes for planning, managing, and optimizing programmatic campaigns, implementing time-saving and results-driven solutions.
• Healthcare Programmatic Pioneer: Take the lead in establishing CMI as an authority in Programmatic, specifically within the healthcare sector, launching industry-firsts in emerging channels and formats.

What You Bring:

• 7+ years of experience managing Programmatic campaigns with a Demand Side Platform, or equivalent experience with a Supply-Side Platform.
• Deep expertise in programmatic publisher, platform, and audience suppliers, with a strong focus on Audio, Video, and Connected TV.
• Proven experience leading and building a team of direct reports (junior, senior, and leadership staff).
• Expertise in Programmatic buying platforms such as The Trade Desk, Google DV360, and others.
• Strong digital media background and exceptional project management skills.
• Outstanding analytical and problem-solving skills, with strong quantitative analysis abilities.
• Excellent written, verbal, and presentation skills.
• Strong Excel skills (pivot tables, v-lookups).
• Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
• Demonstrable passion for learning new technologies and staying ahead of industry trends.
• Strong business and leadership skills to make independent decisions.
• A passion for working in a fast-growing healthcare media agency.
• Bachelor’s degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields (preferred).
• Healthcare/Pharmaceutical background is a significant plus.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.