Regional Sales Manager - US Remote - Eastern Great Lakes (Detroit, Cleveland, Columbus or Pittsburgh based)
- Coach and develop a team of field-based Territory Sales Managers (reps) through regular ride-alongs, call reviews, and coaching frameworks.
- Use data and performance dashboards to assess activity levels, pipeline health, and revenue outcomes - driving rep-level accountability.
- Lead territory optimization and planning efforts to ensure effective coverage, prioritization of high-opportunity accounts and increase efficiency.
- Drive a high-performance culture by setting clear goals, driving accountability, and rewarding consistent achievement.
- Own regional forecast accuracy and ensure disciplined CRM usage, hygiene and data integrity
- Develop and implement effective sales strategies to achieve regional targets and KPIs.
- Identify new business opportunities and expand market presence.
- Build and maintain strong relationships with key customers and partners.
- Monitor sales performance and provide regular reports and forecasts to senior management.
- Collaborate with marketing, product, and customer success teams to ensure alignment and support regional initiatives.
- Conduct regular market and competitor analysis to stay ahead of industry trends.
- Participate in trade shows, conferences, and networking events to promote the brand and generate leads.
- Ensure compliance with company policies, pricing strategies, and ethical standards.
- Recruit, manage, and mentor the sales team to ensure high performance and professional growth.
- Provide ongoing training, coaching, and development to enhance sales skills and productivity.
- Foster a culture of collaboration, accountability, and excellence within the sales team
- Establish clear sales performance metrics and KPIs to ensure team accountability.
- Regularly track and analyze sales performance and provide actionable insights for improvement.
- Motivate the team to exceed individual and collective sales goals.
- Market Analysis & Business Intelligence
- Monitor industry trends, market conditions, and competitor activities to inform strategic decisions.
- Provide feedback to product and marketing teams to enhance offerings based on market demands.
- Adjust sales strategies as necessary to adapt to changing market conditions.
- Minimum of 10 years in the animal health industry, with 3 years of sales management experience leading field-based or hybrid sales teams
- Bachelor's Degree preferred, not required
- Prior experience as a top performing sales rep (hunter/full-cycle preferred)
- Proven success in coaching and developing high-performing teams
- Track record using data and metrics to drive territory growth and accountability
- Strong business acumen and territory management skills
- Excellent communicator and sales coach who can inspire, influence, and lead with clarity
- Proficient in Salesforce (or similar CRM), sales dashboards or reporting tools
- Entrepreneurial spirit and innovative leader with a sales coaching and continuous development mindset
- The ability to actively observe and diagnose selling behaviors during ride-alongs and call reviews
- The ability to provide real-time feedback that is direct, actionable, and grounded in data
- Highly accountable, driven, and committed to building high-performing sales teams Excellent communicator who leads with clarity, feedback and follow through
- Recognizes top performance and motivates through accountability
- Entrepreneurial spirit and innovative
- Travel up to 75%
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