Marketing & Customer Experience Coordinator

Job Title: Marketing & Customer Experience Coordinator

Location: TheUniversity Store, 400 East 2nd Street, Bloomsburg

Salary: Commensurate with experience

Reports To: Manager of The University Bookstore

Opening Date: May 5, 2026

Closing Date: May 20, 2026

Position Summary

The Marketing, Online Store & Customer Experience Coordinator is the University Store’s front‑facing connector and energy source. This role serves as a visible, upbeat, and approachable brand ambassador for the store, actively engaging with students, staff, and faculty across campus while bringing excitement and personality to the University Store experience.

This position owns the store’s marketing execution, online store presence, and workforce coordination. The coordinator drives awareness, traffic, and engagement through creative, timely marketing initiatives; maintains an accurate and compelling online store; creates the weekly staffing schedule for the store; and supervises part‑time and student employees to ensure a welcoming, high‑energy customer experience.

This role is best suited for someone who enjoys being out on campus, talking with people every day, and representing the University Store with confidence, creativity, and enthusiasm.

Key Responsibilities

Campus Engagement, Marketing & Brand Presence

• Serve as a visible, outgoing, and engaging representative of the University Store across campus
• Actively interact with students, staff, and faculty to promote the store, upcoming sales, events, and special initiatives
• Develop and execute marketing initiatives that increase awareness, foot traffic, and sales
• Plan and maintain a promotional calendar aligned with the academic year, campus events, and retail cycles
• Create, deploy, and refresh in‑store marketing materials, including signage, flyers, displays, and point‑of‑sale messaging
• Ensure all marketing materials align with university branding and University Store standards
• Execute timely, relevant, and engaging social media content across platforms such as Instagram, Facebook, and TikTok
• Coordinate and promote sales events, themed promotions, giveaways, and special initiatives
• Monitor basic engagement and campaign indicators to inform future outreach and promotional efforts

Online Store & Digital Customer Experience

• Maintain the accuracy, organization, and visual presentation of the online store, including product listings, pricing, descriptions, imagery, and availability
• Coordinate timely updates to featured products, promotions, and seasonal collections
• Support online order workflows and communicate with customers regarding order status and pickup
• Identify and escalate issues impacting the digital shopping experience

Staffing, Scheduling & Customer Service Leadership

• Create and manage the weekly staffing schedule for the entire store, ensuring appropriate coverage for openings, closings, evenings, weekends, peak academic periods, and special events
• Supervise, hire, and support part‑time and student employees
• Train staff on customer service standards, Point‑of‑Sale procedures, and store policies
• Identify recurring customer service challenges and recommend improvements

Customer Service & Operations Support

• Provide customer service to students and customers in a variety of situations, including operating a cash register, retrieving merchandise, answering phones, and assisting on the sales floor
• Open and close the store as necessary
• Work some evenings, weekends, and peak academic or event periods as required

Job Requirements

• Strong interpersonal and communication skills; comfortable initiating conversations and engaging with a wide range of people
• Outgoing, confident, and enthusiastic personality with a genuine interest in being active and visible on campus
• Approachable, creative, and not afraid to bring appropriate humor and personality to interactions
• Positive, service‑oriented mindset with a natural ability to connect with others
• Ability to multi‑task and adapt in a fast‑paced retail and campus environment
• Basic computer and technology skills
• Bachelor’s degree or eq uivalent experience

Application Procedure

Application materials must be submitted by May 20, 2026. A complete application includes a cover letter and resume addressing qualifications and experience for the position, past jobs, and references. Submit materials to the following address:

Community Activities Office

Position #UBS26-5 CONFIDENTIAL

Kehr Union 428

400 East 2nd Street

Bloomsburg, PA 17815

or: [email protected]

Community Government Association of Bloomsburg University is committed to equal employment opportunity for all persons without regard to race, color, creed, pregnancy, age, religion, ancestry, national origin, marital status, sexual orientation, disability, or any other protected characteristic as established by law.

The University Store is owned and operated by Community Government Association of Bloomsburg University, Bloomsburg, PA. All store employees are employed by CGA, Inc. and must abide by the policies set by CGA.

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person