Social Media Lead

Social Media Lead

ABOUT HONEYGROW

Founded in Philadelphia in 2012, honeygrow is built around real cooking, bold flavor, and food made fresh to order, every time. We believe better-for-you should never be boring, fast should never be forgettable, and “good enough” isn’t good enough. From our kitchens to our design to how we show up in culture, everything we do is guided by one idea: Flavor Without Compromise. As we grow, we’re building a team of people who care deeply about craft, creativity, and pushing the brand forward with purpose, pride, and energy.

honeygrow’s success depends on our people. Our restaurants can only prosper and provide opportunities for employment and growth when we continually improve ourselves, and the work we do. We believe that a commitment to uncompromising values and integrity should always support our decisions and actions as we pursue our goals. The following Core Values will guide our team as we move forward:

• Work hard at work worth doing
• Your work directly betters people’s lives and happiness
• Enlighten each other to enlighten our guests
• Always be learning, always be improving
• Be mindful of your surroundings
• Exceed expectations

ABOUT THE ROLE

The Social Media Lead reports to the Senior VP of Marketing and has no direct reports.

The Social Media Lead is responsible for building, executing, and evolving honeygrow’s social media presence through high-quality, culturally relevant, and brand-aligned content. This role plays a critical part in establishing honeygrow’s internal content engine and shaping how the brand shows up visually, creatively, and emotionally across social platforms.

This role collaborates closely with the marketing and design teams to bring campaigns, LTOs, and brand storytelling to life through social-first thinking and execution. The Social Media Lead is both a strategist and a hands-on creator. Equally comfortable developing content plans and personally shooting, editing, publishing, and appearing in content.

This role is designed for someone deeply invested in social media culture who is eager to create, experiment, and grow. As the content engine scales, this position offers leadership upside through collaboration with freelancers, agencies, creators, and future team members.

ROLES + RESPONSIBILITIES:

Content Creation + Execution

• Create, shoot, edit, and publish original social-first video and photo content across TikTok, Instagram, YouTube Shorts, and emerging platforms
• Actively participate in content creation both behind and in front of the camera
• Capture food, people, restaurants, and real moments that reflect honeygrow’s flavor, energy, and culture
• Build a repeatable content cadence that supports brand storytelling, LTOs, and real-time moments

Social Strategy + Planning

• Develop weekly and monthly content plans aligned with brand priorities, campaign calendars, and cultural trends
• Balance planned content with reactive, trend-driven opportunities
• Ensure all content aligns with honeygrow’s brand voice, visual standards, and creative framework

Cross-Functional Collaboration

• Partner closely with the marketing team to support brand campaigns, promotions, and storytelling priorities
• Collaborate with the design team to ensure visual consistency, creative quality, and strong execution
• Work cross-functionally with culinary, operations, and store teams to capture authentic content
• Own the strategy and execution of creator and influencer collaborations

Community Engagement + Platform Management

• Manage daily posting, engagement, and community interaction
• Monitor trends, platform changes, and audience behavior
• Respond to comments and messages in a timely, on-brand manner
• Help build a strong, engaged community around the brand

Performance Tracking + Optimization

• Track performance across platforms and identify what is resonating
• Use insights to refine content formats, creative approaches, and posting strategies
• Share learnings and recommendations with Marketing leadership on a regular basis

REQUIREMENTS:

• 5+ years of experience creating and managing social media content for a brand, agency, or as a creator
• Strong hands-on experience shooting and editing video content
• Deep familiarity with TikTok, Instagram Reels, and short-form video trends
• Comfortable working both independently and collaboratively in a fast-paced environment
• Strong creative instincts with the ability to operate within established brand guidelines
• Highly organized, self-motivated, and adaptable
• Demonstrates a strong sense of ownership and accountability
• Passion for food, culture, and visual storytelling

Please note that this is not a remote position. honeygrow’s Restaurant Support Center (HQ) is located in Philadelphia, PA.

honeygrow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status., or any other class protected by applicable law. EEO Employer M/F/Vet/Disabled.

If you require reasonable accommodation during any part of the employee selection process or employment process, please direct all inquiries to [email protected].

honeygrow does not accept unsolicited resumes from third-party recruiters or employment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with honeygrow. Any unsolicited resumes sent to honeygrow are deemed to be the property of honeygrow, and honeygrow reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.